- £1.9M
Average sale value
Chelsea is known for its elegant period homes, garden squares, and riverside living — making it one of London’s most sought-after neighbourhoods.
Whether it’s a classic townhouse on Cheyne Walk or a designer flat near Sloane Square, we help sellers connect with discerning buyers looking for lifestyle and legacy in SW3.

About Chelsea
Chelsea is one of London’s most desirable neighbourhoods — known for its heritage townhouses, riverside views, and vibrant culture. With its SW3 postcode and refined charm, it attracts affluent buyers seeking classic London living in a prestigious and well-connected location.

The challenge
Selling property in Chelsea means appealing to a market that values both timeless charm and prime location.
Buyers in this area expect elegance, character, and proximity to top schools, the King’s Road, and the Thames — while sellers seek to achieve premium prices without sacrificing privacy.
With a mix of heritage homes and boutique developments, the challenge lies in accurate valuation, refined marketing, and reaching discerning buyers who appreciate Chelsea’s unique lifestyle.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
Average uplift above market value
Average time to receive first offer
Clients who would sell with us again
Expert property selling solutions and strategies
In Chelsea, we work with sellers across a wide range of property types — from elegant period townhouses to riverside flats and investment apartments. Our clients include local homeowners, overseas investors, and landlords with tenanted or inherited assets.
Chelsea’s market is defined by high expectations, discerning buyers, and strong competition. Achieving the best result means combining pricing precision with lifestyle-led marketing and access to qualified, motivated buyers. Our team helps you navigate every step — with insight, discretion, and care.
“After years of owning a flat in Chelsea, we decided to sell. Whitewill took care of everything — from pricing and photos to handling viewings — and secured a great buyer quickly and professionally.”
- Sale of classic flats in red-brick mansion blocks
- Valuation and sale of family townhouses
- Discreet off-market sales for owners seeking privacy
- Legal support for inherited or trust-held properties
- Marketing tailored for international buyers and investors
£1.9M
Average sale value
68%
of flats sold within
30 days of launch